TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via cable. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and online content pro